Your brand identity is in danger if you don’t know how important a role your logo plays in making it distinct.
No matter what scale of business you want to start or you’re running, having a compelling yet bespoken logo at your side is as crucial as fuel to a car. You Can’t move forward without it.
Also, there is a whole debate going around on the internet about what’s the best way to get a branded logo without having to break the bank. Some claim that they do it themself and there is no better economical option out there, while others complain of having low-quality and less appealing logos when they try designing by themselves so they hire professional design companies, to get their job done.
Today, let’s walk through some of the core considerations about what are the pros and cons of either hiring a logo design company or DIY and get this debate ended once and for all.
But before that, let’s take a look at Why A Well-designed Logo Matters
When designing a logo, no matter what by yourself or by hiring a professional design company, you better have an understanding of why you need to have a logo in the first place.
Ask yourself a question:
Do I need a logo just for the sake of having a logo?
Is that all?
No, take a look at what having an effective logo at your side means for your brand:
Brand Identity
Your logo is not anything less than your brand’s face, yes! It’s that powerful. It’s actually the single most important element of your branding strategy that sets you apart from the crowd.
Recognition and Trust
This is another crucial factor… A perfectly crafted logo helps you get recognition from your target audience with a lasting impact on your brand voice.
Versatility
It’s another aspect of a robust logo that it could adapt to any change to work across diverse platforms.
Keeping all these factors in mind, what do you think is the best available option?
A DIY logo? or hiring a professional logo design company?
To make it more clear and a calculated decision, backed with factual insights, here is a comparison chart that will give you more clarity on this matter:
| Feature | DIY Logo Design | Hiring a Professional Logo Design Agency |
| Concept Originality | Limited tools, often relying on templates, may result in generic designs. | Focus on creating unique, custom designs tailored to your brand. |
| Design Expertise | Requires self-taught skills, with potential learning curves. | Experienced designers with diverse skills to ensure a high-quality output. |
| Security & Copyright | May face issues with legal ownership and copyright protection. | Provides secure design processes with full copyright and ownership rights. |
| Scalability & Formats | May struggle with delivering logos in multiple formats and sizes. | Ensures logos are scalable and delivered in all necessary formats for branding. |
| Branding Consistency | Difficult to maintain consistency across different platforms. | Guarantees that the logo aligns with your overall brand strategy and visuals. |
| Time & Effort | Time-consuming, especially if you lack design experience. | Saves time by delivering professional designs without much back-and-forth. |
| When to Hire | Suitable for very small businesses with minimal design needs. | Ideal when looking to establish a professional, long-term brand presence. |
| Potential Outcomes | Risk of ending up with an unprofessional, inconsistent logo. | Provides a professional, memorable logo that leaves a strong impression. |
| Tools & Resources | Limited to free or basic software tools with fewer design options. | Access to advanced tools and resources to craft a unique and high-quality logo. |
| Flexibility for Revisions | May require additional effort and skills for adjustments. | Offers flexible revision processes to refine the logo based on feedback. |
Why is DIY Logo Designing Not A Feasible Option?
Out of all the above features and comparisons we reviewed, the DIY logo designing idea, goes short in some of these areas:
Lack of Professionalism
Although there are so many free or paid logo design tools out there in the market, they can’t guarantee that professional look and feel. With limited practice and a lack of industry experience, you can’t exactly come up with the fine, professional look needed to make a strong brand impression.
To make your brand truly stand out you need to make it to the expectation of your audience which might not be a cup of tea for anyone who occasionally designs logos.
Time-Consuming
Due to a lack of experience in designing logos, you would definitely take longer than the required TAT for your logo. This delay may hinder your possibilities of trying and refining different logo designs rapidly by posting one after another. You eventually need to settle for a less tested logo, without trying many variations.
Generic Designs
With less exposure to the design and branding trend, your creativity might be stuck with a few variations and styles. Where a logo design company has a diverse logo designing portfolio, working with different niches, and professional logo designers who keep on updating themselves with current creative trends. They can potentially come up with the most innovative idea, while you keep on hitting your head with some generic designs and premade logo templates.
Hidden Costs
When you hire a creative logo design company, you get different packages – a predefined set of offerings like, how many logo variations, revisions, and file formats, they’ll deliver. It’s all clear within the package, so you don’t need to pay any extra charges for any runtime changes. On the other hand, most of the DIY logo designing tools and platforms lure their audience with flashy promotions, and when you actually want to use them, like if you want your final logo to be delivered in more than one format, these platforms ask you to pay an extra amount for that. These hidden charges sometimes add up to the cost of hiring a professional logo design company, that too without any surety of success, which most logo design agencies can provide.
You Need to Understand That Investing in Your Logo Is an Investment in Your Brand’s Future
Don’t look at your logo as just a graphic, because in actuality it’s the face of your brand, a crucial element that your audience looks forward to when they interact with your brand. Investing in a professionally designed logo is your investment in the brand’s identity to be precise. A well-crafted logo speaks volumes about your business, leaving a lasting impression on customers.
By hiring a professional logo design agency, you’re not just paying for a graphic. You’re investing in strategic expertise, creative talent, and a worry-free process that delivers a logo tailored to your brand’s goals and audience. This decision ultimately enhances your brand’s visibility, credibility, and growth potential across all platforms.
So, don’t think of it as an expense — think of it as a crucial step toward establishing your business as professional, memorable, and ready for success!
FAQs
1- Hiring a logo design company Vs DIY logo design, which one provides better results?
Hiring a logo design company provides better results because professionals create unique, high-quality logos that align with your brand. DIY logos may save money, but they often lack the polish and long-term impact needed for strong brand recognition.
2- What’s the cost difference between a DIY logo design and a logo design company at your side?
A DIY logo is cheaper upfront, often just the cost of design tools, but it can lack quality. Hiring a logo design company costs more, but you get a professional, custom logo that’s worth the investment for long-term brand success.
3- How does the logo design agency’s experience matter?
A logo design agency brings years of expertise and creativity to craft a unique, professional logo. Their experience ensures your logo fits your brand perfectly and works across all platforms, giving you a polished, lasting impression.
